I teach service-based and packaged food & drink business owners how to do their own marketing and PR through my business Morning Night.
I also lead all of Modernist Cuisine and Modernist Cuisine Gallery’s marketing, press efforts, customer service and business development.
There’s more! Additionally, I am head of internal and external corporate communications for Intellectual Ventures.
Launched two businesses: Modernist Cuisine Gallery by Nathan Myhrvold and Morning Night
Managed international press and marketing campaigns
Managed a 10MM advertising budget
Collaboratively created over 100 TV commercials
Pitched, launched and oversee DTC online store
Developed and executed the marketing and PR strategy for six cookbook launches
Launched websites modernistcuisinegallery.com and modernistbread.com
Rebranded and repositioned Garden Design magazine
Redesigned websites saveur.com, gardendesign.com, modernistcuisine.com
Created and executed licensing deals for Modernist Cuisine
Worked with Martha Stewart’s, Anthony Bourdain’s, and David Chang’s teams to produce TV segments
Co-produced a podcast Modernist Breadcrumbs & Modernist Pizza Podcast
Produced concerts and developed digital programs for Rolling Stone
Researched and secured influential actors, musicians, chefs, and designers for campaigns
Collaborated with a brewery to create a beer
Oversee Amazon ads with a ROAS of 6+
My career started at top NYC ad agencies by focusing on the importance of strong storytelling and grounding multi-channel strategies with a deep understanding of the intended audience. I then created experiences and content that authentically wed consumer brands with influencers (before that term existed!) at Rolling Stone, US Weekly, Men’s Journal, Saveur, and Garden Design. Much of my work at Saveur and Garden Design involved re-positioning the magazines and building a marketing team.
I then worked at tech and digital publishing startup SAY Media. As with my work with traditional publishers, I created strategic marketing plans for consumer brands that went beyond standard ad buys and instead infused brand stories with editorial and influencers to create experiences that drove results. I worked cross-functionally to create pitch materials and ideas that would sell.
I joined the Modernist Cuisine team in 2012 to oversee brand strategy and creative execution, from the website to customer service. My role has grown to also lead new business ventures. What started as an idea to sell former Microsoft CTO Nathan Myhrvold’s photography directly to collectors has turned into a thriving art business with three galleries. I oversee this business and continue to explore future brand extensions.
I started Morning Night to teach culinary businesses how to promote themselves. Through coaching sessions, guides, and detailed emails, business owners learn how to craft and execute marketing and press plans.
My strengths (as confirmed by CliftonStrengths) are that I able to vividly envision the future, be strategic, and am a high achiever. I enjoy creating a plan to get a company to a desired future state and have the work ethic to make it happen. I gravitate towards new challenges, finding dots to connect, and doing things differently. My favorite days involve brainstorming and researching.
My leadership style is like coaching. I want to leverage each person’s strengths, let them shine, and create a supportive atmosphere that fosters teamwork and creativity. I hire applicants who demonstrate the potential to work cooperatively and are genuinely good people.
I create a collaborative space, hire people from different backgrounds, and ask for ideas and input from all levels. I also give team members autonomy to decide how to structure their days to produce their best work.
Learn more on LINKEDIN
Commercials, book trailers, promotional videos, oh my!
Modernist Cuisine partnered with Heritage Radio Network to create a podcast devoted entirely to bread in conjunction with the release of Modernist Bread.
I’m spending time with my family, including my floppy four-legged pal Laser Pizza
Enjoying Seattle’s great food scene
Listening to podcasts
S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS
B.S. in Advertising, Minors: Art History, Psychology
FOSTER SCHOOL OF BUSINESS
Executive Education Seminars
Finance and Accounting for Non-Financial Executives
Negotiating for Success
2018 Nominee for Puget Sound Business Journal's 40 Under 40
2018 PR News Platinum Awards Finalist in three categories:
Marketing Team of the Year
Media Relations
Product Launch
Helped make SAVEUR #2 in monthly magazine ad growth from 2008 to 2009
